Curated from Beyond Menu
Direct orderingMarginsWebsite
DoorDash vs Direct Ordering: What's the Cost?
Beyond MenuOriginal article ↗
The fee comparison piece worth bookmarking — how to calculate your real effective DoorDash rate and what a $45 order looks like on direct vs marketplace checkout.
Key takeaways
- Published 15–30% commission is rarely the full take — run payouts ÷ gross to find yours.
- Direct processing (~3%) vs ~28% effective marketplace rate saves $11+ on a $45 ticket.
- Every repeat guest moved to your site is margin recovered without a new customer.
- Pair this math with a proper website + POS menu so direct orders match in-store.
Summary written by Restaurants Genie. Article copyright belongs to Beyond Menu. We link to sources we find useful for restaurant owners — we are not affiliated unless stated.