Bonus — ask our AI anything about running your restaurant
Built by restaurant people
We rebuild POS menus inside Toast and other systems — so special requests are priced right, online orders match in-store, and you keep more of every dollar. 10+ years in the restaurant industry.
POS menu setup · Direct ordering website · Delivery platform
The menu problem
Most POS vendors charge owners around $1,000 to set up menus before opening — then never adjust them for how customers actually order. The employees who build those menus for the POS company don't know what guests ask for, how modifiers should work, or how to price special requests.
The delivery problem
Uber Eats and DoorDash can take up to 40% of every order. That's not marketing — that's your margin, gone. We help you keep those platforms for discovery and move customers to order directly from your website instead.
What we do
We sit down with your chefs and floor managers, ask the right questions about every dish, and build a menu that's specific to how your restaurant actually runs. Then we train your staff on how to use it.
Same dish, different ticket
When special requests are built into your POS the right way, they ring up every time — not comped, not forgotten, not undercharged online.
Before — no modifiers
Grilled chicken sandwich
Guest asked for extras — server comps them or forgets to charge.
After — modifiers priced right
Grilled chicken sandwich
$15
+$10 more revenue on the same dish — in-store, online, and on delivery apps.
Takeout & delivery
Free customizations matter too. When guests can build the same order online that they'd ask a server for, they're more likely to complete the sale — not abandon it because they couldn't get it their way.
Before — can't customize online
Grilled chicken sandwich
Guest wants no lettuce, no tomato — can't do it online. They skip the order or call the store.
After — same as in-store
Grilled chicken sandwich
$15
Same sandwich, their way — no upcharge. Delivery and takeout match what they'd get from a server, so you keep the sale.
Special requests are priced consistently and charged correctly — every time, for every server and every channel. Well-structured modifiers can add nearly $5–$10 per dish, and keep pricing aligned across locations.
The POS modifier tree is structured so a regular customer gets the same charge for their regular order — no surprises. With two or more locations, the same item rings up the same way whether they visit location A or B.
Whatever a guest can ask for at the table, they can customize online — on your site, Toast online, or any platform you use.
We sit down with your chefs and floor managers and ask the right questions — about every dish, every modifier, every special request.
Your POS menu gets built dish by dish — modifiers, pricing, and customizations specific to how your kitchen and floor actually operate.
Your servers and managers learn how to use the system — so orders are right, priced correctly, and consistent every shift.
Menu changes, updates, and support on a monthly plan — not a one-and-done setup.
Overhead visibility
Your POS handles tickets. Our dashboard helps you track the two biggest overhead lines — labor and vendors — so you protect margin without living in spreadsheets.
Build weekly schedules with projected labor per shift and see your total for the week — compared to last week — before you publish. Spot overscheduling on slow nights and know what each template actually costs.
Upload vendor bills and the system tracks what you pay over time. When a supplier raises a price on a line item, you get an alert — old price, new price, and the percent change — so hikes don't slip through on the next delivery.
Labor and vendor costs are where restaurants lose money quietly. Seeing both in one dashboard means you fix problems in the week they happen — not when the accountant calls.
Walk into vendor conversations with invoice history and price-change alerts — not memory. That's leverage when Sysco or your produce guy bumps a case price again.
Publish schedules knowing the labor total. Cut a shift on Tuesday when projections run high instead of wondering why payroll was 4 points over target.
Included with the monthly partner plan — Schedule builder and Invoice tracker available as $40/mo add-ons per location.
Event invoicing
Your POS is built for walk-in tickets. Catering for a law firm, a restaurant buyout, and a 200-guest fundraiser need a real quote — line items, terms, and a total your client can approve before the event.
Build it in your dashboard, send a branded link, and stop rebuilding the same spreadsheet every time sales calls about a private party.
Get startedClassic POS receipt
One total · No client details
Fine for table 12 — not for a $8k buyout
Event invoice & quote
Itemized · Branded · Client-ready
Catering · Buyouts · Corporate · Special events
Multi-tray drop-offs, recurring office lunches, and client entertainment — itemized for accounts payable, not a single POS ticket.
Rehearsal dinners, lounge buyouts, and full-restaurant takeovers with room fees, bar packages, staffing, and custom menus on one document.
Holiday parties, fundraisers, and off-site events where guest count, venue, tax, and gratuity need to be spelled out before anyone pays a deposit.
Direct ordering
Third-party apps are great for discovery — but repeat customers should order from your website, not lose nearly half the check to platform fees.
We build you a website for online orders and a delivery platform so guests get the same menu, the same customizations, and you keep the revenue.
See a live exampleOn DoorDash / Uber Eats
−40% per order
Platform fees eat your margin before food cost
On your website
You keep it
Same menu · Same modifiers · Your delivery
Local marketing
Your restaurant doesn't need nationwide ads — it needs guests in your neighborhood who are hungry right now. We build and promote your site for local discovery: the people who can walk in, pick up, or get delivery from you.
That means Google-friendly pages for your city, direct-ordering pushed to guests in your zone, and outreach aimed at restaurants and diners in your market — not generic spend that never converts.
Get startedBuilt for your neighborhood
Location pages, hours, and menus tuned to your city — so Google and guests see the right restaurant, not a generic template.
"Near me" & Maps visibility
Titles, structure, and content aimed at local search — brunch in your area, delivery nearby, reservations down the street.
Spend focused on your market
Outreach and promotion target guests who can actually visit or order from you — not wasted impressions three states away.
Services
From pre-opening setups to restaurants that never had their menu rebuilt — we organize your system and help you get the most out of it, including modifiers that can add $4–8 to average spend when built correctly.
We sit with your chefs and floor managers, ask the right questions about every dish, and rebuild your menu inside Toast and other systems — specific to your operation. Done right, modifiers alone can lift average spend $4–8 per ticket and stay consistent across every location.
Your own site where customers order directly — same customizations as in-store, without the 40% platform cut.
Fulfill direct orders with our delivery platform. Keep the customer relationship and the revenue.
Once the menu is built, we train your servers and managers on how to use the POS — so every order is entered correctly from day one.
Seasonal changes, new items, pricing updates — we stay on a monthly plan and keep your POS current at every location, so modifiers and charges match no matter which store a guest walks into.
Issues with your system? We help with POS problems whenever we can — we know these systems inside out.
Full POS installation for restaurants in our area. Not open yet? Never had your system redone? We handle it.
Resources
Curated reads on restaurant websites, local SEO, Toast/Square modifiers, and when direct ordering beats delivery apps.
How homepage title tags, schema markup, and location pages help independents win the Google Map Pack — the highest-ROI marketing channel most restaurants underinvest in.
Still the clearest hybrid playbook: apps for discovery, your website for repeat orders — with real commission math on a $40k/month online volume restaurant.
90% of diners research online before visiting; 77% check the menu on your site first. Verlua on HTML menus vs PDFs, mobile ordering, and why your website is the highest-margin channel you control.
Pricing
Every restaurant is different. Pricing depends on your total menu size — food and drinks counted together. Monthly partner is billed per location. Fill out our form and we'll follow up with a number that fits.
No flat rate. No surprises.
A 20-item menu and a 200-item menu aren't the same job — food and drinks included — and we don't price them like they are.
Initial POS menu build or full rebuild
Priced to your menu
Ongoing support + direct ordering
Priced to your menu
Hands-on setup in our service area
Priced to your menu
Whether you're opening soon or your POS has never been set up right — Restaurants Genieis built by people who've spent 10+ years in restaurants.