Curated from Smart Restaurant Owner
Direct orderingWebsiteStrategy
Restaurant Online Ordering Guide: Direct vs Third-Party
Smart Restaurant OwnerOriginal article ↗
Still the clearest hybrid playbook: apps for discovery, your website for repeat orders — with real commission math on a $40k/month online volume restaurant.
Key takeaways
- Third-party apps are a discovery channel — not where repeat customers should live.
- Direct ordering keeps customer data; marketplaces keep email and order history.
- Shifting 60% of online volume direct saved one operator ~$69k in year-one commissions.
- Your website and POS menu should share one source of truth for items and modifiers.
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